Ah, that flutter of anticipation when a package comes in the mail—and it’s even better when the contents support a cause that’s close to your heart. Here’s a peek at stylish finds from two local companies that give back
BY THE LOCALLOVE.ca Team
The best way to make unboxing even more appealing? Ordering items you can feel good about, whether that’s because they’re ethically made or because they give back to a worthy cause. That’s certainly the case with the items in this unboxing video, which stars local TV personality Pay Chen and features products from two local clothing companies that are well-worth supporting.
The first, Chyll Pill, was founded by Adam Bledin, a thirtysomething Torontonian who wanted to find a way to give back to an organization that has helped him: the Centre for Addiction and Mental Health. Please note: Bledin is no stranger to indie clothing brands. The founder of athleisure brand Lazypants, a collection of cozy and chic sweatpants, t-shirts and seriously comfy-looking hoodies, he knew he’d be able to produce stylish and comfortable gear. But more importantly, this line would be a chance to, “help those who suffer in silence with mental health illness and issues.” Like Lazypants, offerings include sweatpants, tees, hoodies, crewneck sweatshirts and cozy accessories. But Chyll Pill gear is branded with a minimalist pill—and between $1 and $5 from every purchase goes to CAMH and other mental health organizations around the world. Bledin’s goal—beyond keeping Toronto cozy—is to end the stigma against mental health.
Next up, Starbright Clothing. Gender-neutral, 100% cotton, ethically sourced and made in Canada, this kids’ clothing line has many admirable qualities—including the fact that it’s super cute. (Our fave? Definitely the tiny harem pants adorned with golden cats, rainbow-hued pencils or yellow school busses.) But its sustainability isn’t the only thing we love about Starbright. The company also has a donation component. For every ten clothing items that are sold, the company donates one to an Indigenous community. They’ve also committed to employing people who have been “marginalized by white privilege and racism,” including Syrian refugees and at-risk LGBTQIA2S+ people.
But Starbright’s origin story isn’t as cheerful as their products. The founders’ “about us” page explains how the company started, and let’s just say it wasn’t so cheery. “The honest truth is we created this company out of anger. Blinding anger. Rage,” the founders write. “At the aisle of only pink and purple options for girls and blue and green for boys. At the sexualization of baby girls, with bikinis for 6 month olds and shorts way shorter than the boy counterpart.”
But thank goodness the founders felt pissed off, because the result is a company that’s actively making a difference—and producing the cutest kids’ clothes, to boot.